Rimmel Kind and Free Eyeliner, 006 Anime Blue

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★★★★★

4.5/5 • 4.5 reviews

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Quick Overview

Rimmel London Kind & Free Eyeliner is a makeup pencil that provides super rich, high colour impact to instantly define and enhance eyes. This cruelty free cosmetic glides on effortlessly around eyes with an ultra-creamy & buttery texture. It has a clean skin care formula that is 100% vegan, and packaging that is made with Forest Stewardship Council (FSC) certified wood. Available in 6 stunning & inspired shades. Live the London look!
Product Dimensions ‏ : ‎ 7.62 x 7.62 x 12.7 cm; 4 g
Manufacturer ‏ : ‎ Coty
ASIN ‏ : ‎ B0BFFXPF3X
Item model number ‏ : ‎ 99350154203
Country of origin ‏ : ‎ United Kingdom
Customer reviews: 4.3 4.3 out of 5 stars 632 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) Quality justifies price for many); P.when(‘A’, ‘cf’).execute(function(A) For defined, voluminous lashes that last, Rimmel Kind and Free Eyeliner, 006 Anime Blue is worth trying.);

Providing high colour impact for up to 12 hours
The ultra-creamy and buttery texture allows it to glide around eyes effortlessly
Vegan & clean: Made with 73% ingredients of natural origin
Cruelty free and free from mineral oils & perfumes
Packaging is made with Forest Stewardship Council (FSC) certified wood

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Its long-wear formula and nourishing actives give you fuller, longer lashes without fuss.

Whether you prefer a natural look or dramatic glamour, Rimmel Kind and Free Eyeliner, 006 Anime Blue adapts beautifully to your style.
Why This Mascara Is Notable
This mascara balances length, thickness, and curl for an all-in-one finish.

Each swipe evenly coats your lashes, creating a noticeable lift and bold definition.

Buildable coverage that stays flexible and clump-free.
Design and First Impressions
The tube presents as minimal, stylish, and practical.

Its clean design fits easily into any makeup bag.

Rimmel Kind and Free Eyeliner, 006 Anime Blue packaging with wand detail
Brush options: curved for lift or straight for volume — both separate and define.

What’s Inside the Tube
Lightweight Yet Powerful

Smooth, layerable texture that avoids clumping and dries flexible.

Customize your look — from refined to dramatic with repeatable layers.

Despite the bold finish, the formula remains light and flexible.
Longevity & Resistance
Expect all-day wear — roughly 10–12 hours of lift and pigment.

It’s humidity-resistant, sweat-proof, and perfect for active days.

Ingredients to Know
Formulated with nourishing boosters like vitamin E and panthenol to support lash health.

Continued use can lead to stronger, more resilient lashes.

How It Applies
Fast Application

The wand delivers just the right amount of product — no clumping or mess.

Apply from root to tip with a slight wiggle for maximum lift and separation.

Layering Options
Go from subtle to bold with ease — the buildable formula allows multiple layers without flaking or weighing lashes down.

Lift That Lasts

Keeps curled lashes looking lifted and fresh throughout the day.

Close-up application of mascara on lashes

Does It Last?

Tested through a full day, lashes remain defined and intact.

The waterproof version is ideal for humid conditions or emotional days, and it still removes easily with micellar water.

Side-by-side lash comparison before and after application
Pros / Cons

Pros

Instant volume and noticeable length.

Buildable coverage for every look.

  • Secure wear that resists falling out.
  • Contains conditioning actives to support lash health.
  • Comes off cleanly without harsh rubbing.
  • Minimalist packaging that travels well.
  • Limitations
  • Sits a touch above drugstore price points.

Quick set time — layer carefully.

  • Shade choices are conservative (black/brown).
  • Users with tiny lashes may need practice with the wand.
  • Waterproof version preferred for oily lids.
  • Recommended For
  • Recommended for people who want:

Everyday users seeking subtle lift and definition.

Those who require dependable long wear.

  • Beauty enthusiasts who enjoy layering for drama.
  • People with sensitive eyes or contact lenses.
  • How to Get the Best Results
  • Pre-curling makes the lift more noticeable.

Use a small wiggle motion to distribute product from the base up.

  1. Build thin coats rather than piling on product.
  2. Comb lashes after application for a polished finish.
  3. Change mascara quarterly for performance and safety.
  4. Final Verdict: Is Rimmel Kind and Free Eyeliner, 006 Anime Blue Worth It?
  5. Final call: it combines dramatic effect with gentle care.

Long wear, lash-friendly actives, and easy removal make it a standout.

While slightly premium, its quality rivals luxury mascaras.
Finished makeup look featuring long, voluminous lashes with Rimmel Kind and Free Eyeliner, 006 Anime Blue
At a Glance

Aspect

Score

Notes Volume & Length Noticeable fullness after one or two coats
Stay Power Resists smudging and mild humidity
Ease of Removal Removes easily with cleanser
Comfort & Feel Lightweight, non-irritating
Packaging Stylish and practical
Value Quality justifies price for many
For defined, voluminous lashes that last, Rimmel Kind and Free Eyeliner, 006 Anime Blue is worth trying. With a smooth formula, easy application, and lasting results, Rimmel Kind and Free Eyeliner, 006 Anime Blue is a must-have for anyone who loves effortless beauty.

{With a smooth formula, easy application, and lasting results, Rimmel Kind and Free Eyeliner, 006 Anime Blue is a must-have for anyone who loves effortless beauty.|Rimmel Kind and Free Eyeliner, 006 Anime Blue gives you bold, defined lashes without the hassle — a true everyday essential.|For defined, voluminous lashes that last, Rimmel Kind and Free Eyeliner, 006 Anime Blue is worth trying.}