Rimmel London Moisture Renew Lipstick, 36 As You Want…

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★★★★★

4.5/5 • 4.5 reviews

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(£411.00 / 100 g)
WAS: £5.82


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Quick Overview

Want the London look? Get ready to pamper your pout. Moisture Renew lipstick from Rimmel London drenches lips in a burst of intense colour infused with creamy moisture for utmost shine. The moisturising qualities come from a formula enriched with Vitamins A, C and E, Rimmel London Moisture Renew gives lips a hydrated, cared for feel, day after day. SPF provides extra protection. When you want a natural my lips but better look, choose Moisture Renew lipstick, ideal for everyday wear. Apply the lipstick directly . Soft textured Moisture Renew lipstick glides on smoothly for a rich, glossy finish. The ultra-creamy soft texture moisturises with no compromise on colou? Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London: Young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. Live the London look.
Batteries ‏ : ‎ 1 A batteries required.
Is discontinued by manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 2.1 x 2.1 x 7.5 cm; 4 g
Manufacturer ‏ : ‎ Coty
ASIN ‏ : ‎ B00FJ314FS
Item model number ‏ : ‎ 34005881360
Customer reviews: 4.4 4.4 out of 5 stars 282 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) Quality justifies price for many); P.when(‘A’, ‘cf’).execute(function(A) Rimmel London Moisture Renew Lipstick, 36 As You Want… gives you bold, defined lashes without the hassle — a true everyday essential.);

A brilliant burst of rich, pure colour infused with creamy moisture
As You Want Victoria is a flattering berry-hued lip colour
Ultra-creamy, soft texture for a rich, luscious finish
Moisturises and cares for lips with Vitamins A, C and E
Pure pigments deliver bright, fresh, intense colour

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Join thousands of satisfied customers. Limited stock available.


Shop Now on Amazon • (£411.00 / 100 g)

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Combining lasting performance with a nourishing formula, it gives you fuller, longer, and lifted lashes with minimal effort.

From soft daytime definition to full-glam volume, it adapts to any look.
Why Rimmel London Moisture Renew Lipstick, 36 As You Want… Stands Out
This mascara balances length, thickness, and curl for an all-in-one finish.

Every stroke builds color and body from root to tip.

It’s lightweight yet buildable, allowing you to layer for more intensity without clumps or flakes.
Packaging & Wand — First Look
The first thing you’ll notice about Rimmel London Moisture Renew Lipstick, 36 As You Want… is its sleek, elegant packaging.

Its clean design fits easily into any makeup bag.

Product shot of Rimmel London Moisture Renew Lipstick, 36 As You Want… tube and wand
Brush options: curved for lift or straight for volume — both separate and define.

Formula and Performance
Texture & Buildability

A silky, buildable formula applies smoothly and evenly.

One coat defines, two coats volumize, and three deliver dramatic lashes that rival falsies.

It feels lightweight and non-stiff even after several coats.
Wear Test
Long-wear formula keeps lashes defined through busy days and long nights.

Great for travel, events, or busy schedules where longevity matters.

Lash-Nourishing Ingredients
Formulated with nourishing boosters like vitamin E and panthenol to support lash health.

It’s makeup that doubles as gentle lash care.

How to Use
Fast Application

A well-designed wand prevents blobs and gives controlled application.

Apply from root to tip with a slight wiggle for maximum lift and separation.

From Natural to Dramatic
Layer lightly for day or add coats for a full, dramatic effect — always flake-free.

Curl Retention

Keeps curled lashes looking lifted and fresh throughout the day.

Close-up application of mascara on lashes

Does It Last?

Real-world wear shows minimal flake and lasting separation.

Waterproof option available for high-resistance needs; removal remains gentle with an oil or micellar cleanser.

Side-by-side lash comparison before and after application
The Good & The Not-So-Good

Benefits

Fast lift and clear volume improvement.

Easily customizable intensity.

  • Long-wear, smudge-resistant finish.
  • Formulated with nourishing lash-care ingredients.
  • Gentle removal with standard cleansers.
  • Compact and stylish tube design.
  • Cons
  • Sits a touch above drugstore price points.

Fast drying time can make slow layering tricky.

  • Limited shade range (mainly black and brown).
  • Wand size might be bulky for very short lashes.
  • Oily or humid conditions work best with the waterproof option.
  • Who Should Use Rimmel London Moisture Renew Lipstick, 36 As You Want…
  • Recommended for people who want:

Daily makeup wearers who want natural definition.

Professionals needing long-lasting performance.

  • Makeup lovers who like to build intensity.
  • Those needing a gentle, non-irritating formula.
  • Application Tips
  • Always curl lashes before applying for more impact.

Wiggle the wand from root to tip to coat evenly.

  1. Build thin coats rather than piling on product.
  2. Use a lash comb to separate if needed.
  3. Change mascara quarterly for performance and safety.
  4. Final Verdict: Is Rimmel London Moisture Renew Lipstick, 36 As You Want… Worth It?
  5. In short — yes: it offers lift, volume, and lash care in one formula.

It stays flawless all day, nourishes lashes, and removes easily.

While slightly premium, its quality rivals luxury mascaras.
Finished makeup look featuring long, voluminous lashes with Rimmel London Moisture Renew Lipstick, 36 As You Want…
Quick Recap

Feature

Rating

Notes Lash Length & Volume Instant lift and fullness
Stay Power Holds up under long wear
Ease of Removal Removes easily with cleanser
Comfort Lightweight, non-irritating
Packaging Modern, travel-friendly tube
Value Premium but justified
Rimmel London Moisture Renew Lipstick, 36 As You Want… gives you bold, defined lashes without the hassle — a true everyday essential. With a smooth formula, easy application, and lasting results, Rimmel London Moisture Renew Lipstick, 36 As You Want… is a must-have for anyone who loves effortless beauty.

{With a smooth formula, easy application, and lasting results, Rimmel London Moisture Renew Lipstick, 36 As You Want… is a must-have for anyone who loves effortless beauty.|Rimmel London Moisture Renew Lipstick, 36 As You Want… gives you bold, defined lashes without the hassle — a true everyday essential.|For defined, voluminous lashes that last, Rimmel London Moisture Renew Lipstick, 36 As You Want… is worth trying.}